Although it might seem counterintuitive at first, procrastination is an important part of the writing process.
Ann Handley, a digital marketing pioneer and writer, is passionate about helping businesses improve their marketing. She talks with Erin King, On your Terms host, about how to embrace the challenges of writing and marketing while remaining true to your personal brand.
While many of us wait until the conditions are perfect before we start writing, thinking this way can often stop us from ever writing. Handley points out that conditions will never be perfect and that writing is not always easy. However, it’s important to realize that getting things done is more important than making them perfect . Handley goes on to talk about pathological empathy and why it is important to find the voice for your personal brand.
Learn more about Handley by visiting Annhandley.com or following her on LinkedIn (@annhandley). You can check out the second edition of Everybody writes, her Wall Street Journal bestseller book.
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The post Elevate your Writing and Personal Brand with Ann Handley originally appeared on SUCESS.